Rolling Rock Beer Advertising Poster Extra Pale 33
- 1999
-
22 1/2 x 34 1/2 inches ~ (55 x 86 cm)$285
- Unbacked
This poster is currently unbacked. At check out, you will be given the opportunity to add backing which would cost $145 and take approximately 6-8 weeks.
Linen backing is the industry standard of conservation. Canvas is stretchered and a sheet of acid free barrier paper is laid down. The poster is then pasted to the acid free paper using an acid free paste. This process is fully reversible and gives support to the poster. A border of linen is left around the poster and can be used by a framer to mount the poster so that nothing touches the poster itself. Backing is what we recommend for framing, and for any poster needing restoration.
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Bold pop graphic in blues and greens of a Rolling Rock bottle with alliterative text listing comnections to the beer using "33".
- 33 glass lined tanks hold the beer of the Latrobe Brewery.
- 33 streams feed the pool of mountain spring water used to make Rolling Rock.
- 33 words on the back label pledge.
- 1933 was the year the prohibition was repealed.
- 33 letters spell the ingredients: water, malt, rice, hops, corn, brewer's yeast.
- 33° fahrenheit is the temperature at which the beer is brewed.
