St. Moritz English Policeman (Bobby) Original Travel and Ski Poster
- ca 1934
- Walter Herdeg
-
25 x 40 inches ~ (63 x 101 cm)$2,750
- Linen backed
Linen backing is the industry standard of conservation. Canvas is stretchered and a sheet of acid free barrier paper is laid down. The poster is then pasted to the acid free paper using an acid free paste. This process is fully reversible and gives support to the poster. A border of linen is left around the poster and can be used by a framer to mount the poster so that nothing touches the poster itself.
The price of this poster includes linen backing.
- Add to Cart Add to Wishlist E-Mail Us About This Poster
Please note restoration of small loss top left corner.
Designed by Walter Herdeg, graphic designer who studied under Ernst Keller at the Kunstgewerbeschule, Zurich. He served as Art Director for the famed Alpine resort of St. Moritz from 1932-38. "'My job,' he states, 'was to bring people to St. Moritz. I knew that if I did abstract designs most people would not understand and so would not be motivated. I had to create an atmosphere that gives one the desire to breathe fresh air, soak up warm sun and ski. So I knew I must have color.' His decision to apply bright colors with an airbrush to his inventive photomontages was concurrent with Herbert Matter's now iconographic Swiss tourism posters" (Heller, AIGA, 1987). It was a "revolutionary, identity campaign. As Herdeg notes, 'I was heading up a corporate design program without knowing that such a thing existed.' . . . this was certainly the first time a health resort ever tried to do 'corporate design.' Herdeg created a memorable campaign based on a delightful trademark of a brightly shining sun which, to his credit, is still used today. And which he proudly had carved onto a ring that he always wears" (ibid.). Herdeg was also the founder of Graphis, the influential graphic design magazine. Fotoplakate 135, Swiss Winter Sports 22, Schweiz p. 216.
