Italia Original ENIT Italian Travel Poster Madonna Ruins
- 1936
- AM (Adolphe Mouron) Cassandre 1901-1968
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24 1/2 x 39 1/2 inches ~ (60 x 99 cm)$3,800
- Linen backed
Linen backing is the industry standard of conservation. Canvas is stretchered and a sheet of acid free barrier paper is laid down. The poster is then pasted to the acid free paper using an acid free paste. This process is fully reversible and gives support to the poster. A border of linen is left around the poster and can be used by a framer to mount the poster so that nothing touches the poster itself.
The price of this poster includes linen backing.
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Classic A AM Cassandre art deco design for ENIT Italian State Travel Agency featuring icons of art and culture, the Maddona and child, ancient ruins, while the Italian alps rise subtly in the background.
Graf., Coen & C., Milano
Cassandre designed this and two other Italian tourism posters during a working summer holiday on the shore of Lake Maggiore in northern Italy. During this time the Mussolini regime had passed a law banning Italian companies from commissioning French artists, to get around it, Cassandre's future publisher in Italy, Augusto Coen, invited him to work in Italy. Savignac, then Cassandre's assistant, loyally accompanied him and collaborated on the three posters. Though the style was a dead giveaway, Cassandre had to play along with the charade and use the monogram 'A.M.C.' to conceal his French name. This particular creation centers on art and culture, with a subtle mountainous landscape in the background.
