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G. des Fêtes de Paris French Advertising Poster

G. des Fêtes de Paris French Advertising Poster

  • 1934
  • AM (Adolphe Mouron) Cassandre 1901-1968
  • 47 x 63 inches ~ (119 x 160 cm)
    $3,400
  • Unbacked

    This poster is currently unbacked. At check out, you will be given the opportunity to add backing which would cost $350 and take approximately 6-8 weeks.

    Linen backing is the industry standard of conservation. Canvas is stretchered and a sheet of acid free barrier paper is laid down. The poster is then pasted to the acid free paper using an acid free paste. This process is fully reversible and gives support to the poster. A border of linen is left around the poster and can be used by a framer to mount the poster so that nothing touches the poster itself. Backing is what we recommend for framing, and for any poster needing restoration.

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  • G. des Fêtes de Paris June 17 to July 8, 1934

    Fluid movement and slightly surrealist design helps to generate anticipation for the Paris Festival of 1934. A striking, stylized rearing horse emerges from lush green and gold summer foliage. Cassandre utilized bold, free-hand contours and rich color gradients to perfectly capture the carefree, sunny atmosphere of Paris in late June

    This poster is in the permanent collection of the Museum of Modern Art (MOMA) in New York City.

    Printed by Alliance Graphique, Paris

    On older french japan paper backing with mininal restoration to sdge losses.  RARE large format version. 

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