Bitter Campari, Liquor Advertising Poster
- 1921
- Leonetto Cappiello
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27 x 39 inches ~ (68 x 99 cm)$5,500
- Linen backed
Linen backing is the industry standard of conservation. Canvas is stretchered and a sheet of acid free barrier paper is laid down. The poster is then pasted to the acid free paper using an acid free paste. This process is fully reversible and gives support to the poster. A border of linen is left around the poster and can be used by a framer to mount the poster so that nothing touches the poster itself.
The price of this poster includes linen backing.
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Rare iconic advertising poster for Bitter Campari featuring Cappiello's signature style of a bright dynamic figure floating on a black background. The clown cleverly emerges from a peeled orange, with Campari in hand.
Gaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of "Bitters," which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that gives the drink its unique red coloring.
Printed by Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
