Potenta Optilets Original Abbott Labs Vitamin Advertising Poster Ungerer
- 1959
- Tomi Ungerer
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14 x 21 inches ~ (35 x 53 cm)$360
- Linen backed
Linen backing is the industry standard of conservation. Canvas is stretchered and a sheet of acid free barrier paper is laid down. The poster is then pasted to the acid free paper using an acid free paste. This process is fully reversible and gives support to the poster. A border of linen is left around the poster and can be used by a framer to mount the poster so that nothing touches the poster itself.
The price of this poster includes linen backing.
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Potent Optilets, Abbott Laboratories' multivitamin/dietary supplements are now primarily available in Third Word and developing nations where multivitamin/mineral deficiency is more commonplace.
One of a series of posters created by Herbert Leupin, Tomi Ungerer, Celestino Piatti, Michael Engelmann and Jean Colin.
