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Levi's Roundup Of Cowboy Lore Original Advertising Poster

Levi's Roundup Of Cowboy Lore Original Advertising Poster

  • ca 1970s
  • Jo Mora
  • 24 x 36 inches ~ (60 x 91 cm)
  • Unbacked

    This poster is currently unbacked. At check out, you will be given the opportunity to add backing which would cost $145 and take approximately 6-8 weeks.

    Linen backing is the industry standard of conservation. Canvas is stretchered and a sheet of acid free barrier paper is laid down. The poster is then pasted to the acid free paper using an acid free paste. This process is fully reversible and gives support to the poster. A border of linen is left around the poster and can be used by a framer to mount the poster so that nothing touches the poster itself. Backing is what we recommend for framing, and for any poster needing restoration.

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  • This poster is from the collection of the art director of FCB (Foote Cone and Belding) Advertising in San Francisco. He kept an example of each poster that he worked on and that was comissioned by Levi's from some of the great commercial artists of the 1970s and 1980s.

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