Help Us Win! Original WWI Italian Poster - La Banca Commerciale Italiana Aiutateci a Vincere! Rendita Consolidata 5%
- ca 1917
- Anselmo Barchi
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39 1/2 x 55 inches ~ (99 x 139 cm)$2,250
- Linen backed
Linen backing is the industry standard of conservation. Canvas is stretchered and a sheet of acid free barrier paper is laid down. The poster is then pasted to the acid free paper using an acid free paste. This process is fully reversible and gives support to the poster. A border of linen is left around the poster and can be used by a framer to mount the poster so that nothing touches the poster itself.
The price of this poster includes linen backing.
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Aiutateci a Vincere!
La Banca Commerciale Italiana
Riceve le Sottoscrizioni alla nuova Rendita Consolidata 5% - Reddito 5.55%
Help us win!
The Italian Commercial Bank
Receives Subscriptions to the new 5% Consolidated Annuity - Income 5.55%
Please note original folds.
From the Library Of Congress: The most iconic propaganda image produced in Italy during World War I was the poster created by Achille Luciano Mauzan (1883-1952) for the war-loan campaign of bank Credito Italiano (Italian Credit). Like the British artist Alfred Leete's image of Lord Kitchener, pointing at the viewer with the caption "Your Country Needs You," or the American artist James Montgomery Flagg's image of Uncle Sam exclaiming "I Want You for the U.S. Army," Mauzan had an individual--in his case an ordinary Italian soldier--pointing his finger at his fellow citizens and urging them to contribute to the war effort. Mauzan's poster inspired numerous imitations, including the poster shown here by the artist Anselmo Barchi. Created to promote war loans sold by the Banca Commerciale (Commercial Bank), the chief competitor of Credito Italiano, the poster also features an ordinary soldier pointing at the observer, with the caption "Aiutateci a vincere!" (Help us win!). Details of the loan are written below the title. Unlike Mauzan's carefully crafted poster, Barchi's effort was a propagandistic failure, as critics noted at the time. The soldier is disheveled and his collar undone. Unlike Mauzan's soldier, who conveys calm and determination, Barchi's soldier seems to convey panic and desperation. Before and after the war, Barchi worked primarily as a painter.
