Fabulous A condition
During the heyday of transatlantic crossings, in the 1930s, Colin never designed a poster for any of the transportation companies. At the time, his career was focused on show business, and A.M. Cassandre, at the height of his creativity, had virtually cornered the market on travel posters. It was only after World War II that the Compagnie Generale Transatlantique commissioned Colin, and this was the first of three posters he designed for them (the others in 1952 and 1955). In choosing a vantage-point from which to depict the ship, Colin was at a disadvantage as Cassandre had already graphically explored all the possibilities! He opted to represent the liner in profile (like Cassandre's Cote d'Azur), but imparts his own personal style into the treatment of the image, with the ship's decks teaming with people. This style is in direct contrast to Cassandre's cold, airbrushed, Machine-age treatment, which is always devoid of people. Colin's vibrant, human scene has also become a classic steamship poster. El Spectaculo p. 112, Colin 187.